Intelligent adults can agree to disagree about the aesthetic value and effectiveness of IBM's new "e" ads. I think the ads represent one of the most powerful campaigns the AS/400 Division has ever released in terms of branding the AS/400. Bob Tipton, on the other hand, thinks the ads are too polite and calls for more comparisons with the competition (see "A, B, C, D, E-nough"). One thing we both agree on, however, is that the AS/400 needs more marketing - period. The Harsh Reality Last ...

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